With so many big names competing for a share of the  online bingo market it is essential that advertising whether it is television or viral grabs the attention of the player but sadly the latest viral video from 123BingoOnline misses the mark by quite some distance. At just over two minutes long you would expect it to be memorable but they have instead crammed so much information into such a short amount of time you are left scratching your head.

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The video is largely made up of cartoon style graphics and is backed by a jingle that would feel more at home on Sesame Street. 123BingoOnline have used bold colourful lettering to advertise everything the site has to offer including bingo, casino games, slots and their free $25 for new players. 123BingoOnline uses a variety of cute bingo ball characters to guide you through the video but they are so busy bouncing around they take your attention away from the vast amounts of information they are expecting you to absorb.

It’s really hard to figure out what the online bingo site is trying to achieve with this video, is it meant to be a ‘how to’ video that guides you and helps you or do they really think it’s good publicity that will attract new players? And do we really want a list of contact details to be the last thing we remember? Surely not. We know it is hard to compete with sites with bigger budgets but a good imagination can work wonders, just take a look back at Bingo on the Box’s thumb commercial from back in 2009 to see what can be achieved.

Here is the viral Video for 123Bingo Online: